Friday, November 2, 2007
Portfolio S1: Concept Storyboard
Our project began with a visit to the Cambridgeside Apple Store, observing (stalking) customers and experiencing the store as customers would. My first observation was that the store was arranged linearly, with all hands-on activity occuring around the edges of the store, and software and accessories in the middle, allowing visitors to simply walk up one side and down the other. The other observation I had was that while Apple products are meant to be inter-operable and used together, they are not arranged in the store that way. iPods are separate from the accessories, cameras are separate from the computers - part of the beauty of Apple products is their common functionality. I began by looking at ways to combine the zones.
In the initial concept storyboard, I was attempting to indicate an organic flow of space and a blending of uses and zones within the store. Tightly packed space helps create the movement through the space. The calm storefront contrasts with the interior of the store, to allow the products to be the focal point and the store to act as a stage for the display of product.