Studio: Intensive Part 1

Our project began with a visit to the Cambridgeside Apple Store, observing (stalking) customers and experiencing the store as customers would. My first observation was that the store was arranged linearly, with all hands-on activity occuring around the edges of the store, and software and accessories in the middle, allowing visitors to simply walk up one side and down the other. The other observation I had was that while Apple products are meant to be inter-operable and used together, they are not arranged in the store that way. iPods are separate from the accessories, cameras are separate from the computers - part of the beauty of Apple products is their common functionality. I began by looking at ways to combine the zones.
My storyboard indicates the Apple store as a calm storefront with an organic flow through densely packed space. The edges of the zones are blurred and the interstitial spaces flow into one another.


My first two perspectives were an attempt to balance the organic flow and space packing with the technical aspects of an Apple store. The third perspective is trying to convey the limited sense of path. All three show the blurring of zones, most visible in the second and third, which are mostly unreadable.